The same sequence on every account, because the order is a dependency rather than a preference. Access and baseline in week one, a technical audit read by a person, keyword-to-URL mapping, then a written plan you approve before anything is executed.
- Week 1
Access and baseline
Search Console, analytics, CMS and — on larger sites — server logs. We record where you are before touching anything.
- Week 1–2
Technical audit, read by a person
Not a tool export. A prioritised list: what is costing you traffic today, what will cost you traffic later, and what the tool flagged that does not matter.
- Week 2–3
Keyword-to-URL mapping
Every target term assigned to exactly one page. The step most programmes skip, and why so many sites have four pages competing for one query.
- Week 4
The written plan, approved by you
What gets fixed, built and earned, in what order, with what we expect to see and when. Disagree with the sequencing here, not in month four.
- Monthly
Execution you can watch
Technical work, content and links land in the dashboard as they happen. Short written update weekly, full report monthly.
- Quarterly
Revisit the plan properly
Search changes and your business changes. Every page gets a refresh review — freshness is one of the heaviest ranking and citation signals there is.
What you get, and when
A live dashboard from day one showing tasks, published URLs and links as they happen. A three-line written update weekly. A full report monthly. A call monthly on Growth or fortnightly on Scale. The dashboard is for checking up on us; the report is for reading.