Ecommerce: fixing faceted navigation on a 34,000-SKU catalogue
Googlebot was spending most of its crawl budget on filter URLs. Controlling faceted navigation freed it for the category pages that make money.
Figures taken from the client's own Google Search Console and analytics, published with permission.
A structured shell, not a real engagement. Fill in the metric fields in the sidebar and write the narrative below. Include a screenshot of the client’s Search Console — one screenshot does more for credibility than a page of adjectives. Never publish a figure you cannot evidence.
## The situation
What the client came to us with, and the baseline.
## What we found
The specific diagnosis. Be concrete — this section is what proves you know what you are doing.
## What we did
The work, in the order it was done and why that order.
## What happened
The numbers, with the starting point stated. A move from 400 to 1,200 monthly sessions is a 200% increase and also almost nothing — say which it is.
## What we would do differently
Optional, and unusually persuasive.