White Label SEO for Agencies: Unbranded Delivery, Your Name on It
Unbranded SEO delivery for marketing agencies in the US, UK and Australia. Your brand on every report, our team on the work, from $900 per client per month.
White label SEO means we do the work and you sell it under your own brand. Your client never sees our name, your logo appears on every report and deliverable, and you keep the relationship and the margin. Pricing runs **$900–$2,000 per client per month** depending on scope, with volume rates from five clients. Typical agency partners bill their clients $2,500–$5,000 for the same programme. Onboarding takes one to two weeks because you already own the client relationship and the strategy conversation.
## Who this is for
Agencies that sell SEO but do not want to carry an SEO department. That is most full-service shops, a lot of web design studios whose clients keep asking, and PPC agencies whose clients want organic too.
The economics are the whole point. A competent in-house SEO team in the US or UK costs $25,000–$40,000 a month in salary before you have won a single client. A white label partner costs you nothing until you sell something, and then costs a fixed amount per client.
In-house versus white label, for an agency running eight SEO clients
| Building it in-house | White label partner | |
|---|---|---|
| Fixed monthly cost | $28,000+ in salaries | $0 |
| Cost at 8 clients | $28,000 | $7,200–$16,000 |
| Time to first delivery | 2–4 months of hiring | 1–2 weeks |
| Risk if you lose 3 clients | You still pay the salaries | Your cost drops with them |
| Who carries capacity risk | You | Us |
| Your client-facing brand | Yours | Yours |
## How the engagement runs
- Always yours
You bring the client and the strategy conversation
You pitch, you scope, you set the commercial terms, you own the relationship. We never contact your client, and nothing we produce carries our name.
- 48 hours
We scope and price the delivery
Send us the domain and the target market. You get back a delivery scope and a per-client price within two working days — before you have committed to anything.
- Week 1–2
Onboarding
Access, baseline audit, keyword-to-URL map, and a reporting template carrying your branding. You approve the plan before anything ships.
- Ongoing
Monthly delivery
Technical work, content, links. Everything lands in a shared workspace with your logo on it. Your account manager has a direct line to our delivery lead.
- Monthly
Reporting you can forward unedited
White-labelled reports written to be sent straight to your client. No screenshots with our tool branding, no references to us anywhere.
## What you get on every account
Included at every tier
- Branding
- Your logo, your colours, your domain on reports. Nothing carries our name
- Delivery lead
- One named person, direct email, reachable in your overlap hours
- Link disclosure
- Full live-URL list monthly, so you can answer your client honestly
- Content
- Named human writers, editor review, briefs available if your client asks
- Reporting
- Monthly white-labelled report plus a live dashboard you can screen-share
- Escalation
- A same-day path when your client needs an answer and you need one first
- Contracting
- Mutual NDA, 30-day notice, no minimum client count to start
## Pricing
Agency Partner
Agencies reselling under their own brand
$900+per client, per month
- Fully unbranded delivery
- White-label reporting
- Your logo on every document
- Direct line to the delivery lead
- Volume pricing from 5 clients
Volume pricing starts at five concurrent clients. Beyond fifteen we will usually talk about a dedicated pod — the same named people on all your accounts, which makes your reporting rhythm a lot easier to run.
We will not take a white label engagement where the scope is “rank for this in three months” on a budget that cannot fund the work. It ends with your client angry at you, not at us, and you lose an account to save a few hundred dollars a month. If we think the scope and budget do not match, we will say so before you sell it.
Agency partner questions
These are the questions that come up most often on first calls. If yours is not here, ask — we answer in writing within one working day.
How much does white label SEO cost?
$[x k="price_partner"]–$2,000 per client per month depending on scope, with volume rates from five concurrent clients. Most agency partners resell at $2,500–$5,000, which leaves a healthy margin without underpricing the delivery.
Will my client ever find out who does the work?
Not from us. We do not contact your clients, our name appears on nothing you receive, and reports are produced in your branding. If your client asks directly whether you use a partner, that is your call to answer — we would generally suggest honesty, because sophisticated clients respect a well-run supply chain more than they respect a bluff.
Can you join client calls?
Yes, as a member of your team, introduced under your brand, if that is what you want. Some partners prefer we stay entirely invisible. Both work — decide up front and we will stick to it.
What is the minimum commitment?
One client, 30 days notice. We do not ask agencies to commit to volume they have not sold yet.
How fast can you take on a new client?
One to two weeks from access being granted to the first deliverables. Faster than a full retainer because you have already done the discovery and strategy conversation.
Do you white label reporting only, or the whole programme?
The whole programme — technical, content, links and reporting. Some partners take only content or only links; that works too and is priced separately.