B2B SaaS: rebuilding a comparison-page strategy after a migration
A US software company lost most of its organic pipeline in a platform migration. Rebuilding the comparison and alternative pages recovered it and then some.
Figures taken from the client's own Google Search Console and analytics, published with permission.
A structured shell, not a real engagement. Fill in the metric fields in the sidebar and write the narrative below. Include a screenshot of the client’s Search Console — one screenshot does more for credibility than a page of adjectives. Never publish a figure you cannot evidence.
## The situation
What the client came to us with, and the baseline.
## What we found
The specific diagnosis. Be concrete — this section is what proves you know what you are doing.
## What we did
The work, in the order it was done and why that order.
## What happened
The numbers, with the starting point stated. A move from 400 to 1,200 monthly sessions is a 200% increase and also almost nothing — say which it is.
## What we would do differently
Optional, and unusually persuasive.